Cover of: Marketing Management (12th Edition) (Marketing Management) | Philip Kotler

Marketing Management (12th Edition) (Marketing Management)

  • 816 Pages
  • 3.11 MB
  • English
Prentice Hall
Sales & marketing, Marketing - General, Business/Economics, Business & Economics, Business / Economics / Finance, Textbooks, Marketing - Product Management, Business & Economics / Marketing / General, Management, Mark
The Physical Object
ID Numbers
Open LibraryOL9291203M
ISBN 100131457578
ISBN 139780131457577

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Marketing Management 15th Edition.

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Management guru, Peter r emphasized the importance of marketing in his classic book, The Practice of Management as: ‘If we want to know what a business is, we have start with its purpose. And its purpose must lie outside the business itself. In fact, it must lie in society since a business enterprise is an organ of Size: 1MB.

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